3 Business Writing Takeaways From Reading Lyn Alden
May 2, 2022
Lyn Alden is the Founder of Lyn Alden Investment Strategy and a renowned writer and investor. Alden uses lynalden.com, a free newsletter, a premium newsletter ($199/year subscription), and Twitter to share investment analysis.
I’ve listed some simple lessons from breaking down the post The Importance of Price Signals to help you become a better business writer.
Here are the 3 takeaways:
Answer "So What" Early
Use Narratives Over Numbers
1. Answer "So What" Early
Lyn Alden gets straight to the point at the beginning of the post. From the start, the reader knows what they're getting into.
There's no long, rambling intro to risk losing (and boring) readers.
2. Avoid Jargon
Alden writes so that an 8th grader can understand. There are no big words used to mask clear thinking. Rather, clarity is the main focus.
Words like "tons" and "big" make the writing accessible so the reader focuses on the main point.
3. Use Narratives Over Numbers
People relate to stories. Examples give color to complex topics.
Alden supports arguments with simple, digestible stories that we can all relate to.
With a complex, data-heavy topic like inflation, Alden could have easily rattled off stats, data, and charts until the reader was lost.
But, a clear narrative that explains the data is more powerful than crowding the writing with numbers and charts.
In summary, we can become better business writers by learning from others. Lessons from reading Lyn Alden’s writing - answer "So What" early, avoid jargon, and use narratives over numbers.